Jeff Yoder: Strategic Storytelling
In classical Christian schools, advancement is not just about fundraising, marketing, or enrollment—it’s about formation. At its heart, advancement is the work of strategic storytelling: shaping how a community understands who it is, why it exists, and what kind of people and culture it’s forming.
In this session, Jeff Yoder reframes advancement as the formational practice of culture-making. When a school tells its story well, it doesn’t simply promote its mission—it embodies it, cultivating trust, gratitude, and shared imagination.
